There are two options of what an EV SSL Certificate can display in the address bar:
1) The company name only, for example: GPI Holding, LLC [US]
2) DBA (Doing Business As) and the company name, for example: SSL Dragon (GPI Holding, LLC) [US]
Certificate Authorities do not allow customers to display only the DBA in the address bar. Such requests came from many customers over the years, and Certificate Authorities never approved them.