A site seal is a security icon graphic showing the name of the issuing Authority of the SSL. The site seal on your website is a proof that your business has been verified by the Certificate Authority.
You will be issued a static or dynamic site seal, depending on the SSL certificate that you buy for your website. A dynamic site seal will usually display a live time and date stamp and/or your company name. Visitors can click on the site seal to display additional verification information.
By displaying the site seal in preeminent place on your website, you will make your clients feel safer while performing transactions, knowing that any information shared is within a secure environment and authenticated by a trusted Certificate Authority.